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How to Use Your Competitor's Product

Guy Kawasaki insists that you know your competition, and that includes using your competitor's products. Here's how we used some competitor's products at Spectra Logic.

ADIC Scalar 1000 automated tape library: with some minor modifications, it makes a great beer cooler. Refrigeration goes where the tape drives used to sit, tap goes on the door, and a keg replaces the robot. Credit goes to master machinist Juan Aviles.

StorageTek 9710 tape library: turns out it makes an excellent smoker. Juan replaced the rotating robot with a rotating 4-up rack, then added gas and grill on the right where the tape drives used to go. At our 2005 Christmas potluck we ate smoked BBQ chicken made in the 9710. Pretty tasty, too.

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